Using Affect to Shift Impressions of Muslims

In a similar way to how the Muslim American creators use aesthetics and visual styles to shift how people view Islamic styles, some of the creators also engage with affects–the intensity of emotions–to produce feelings of resonance with the viewers. The following examples present how Muslim Americans employ affects of positivity, authenticity, humor and intimacy to create a sense of connection and relatability with Americans who may not know a Muslim personally.

ourthreewinnersflag
Creative Projects honor Chapel Hill Victims
secretlife
Secret Life of Muslims Web Series
happyvideo
Muslim Americans are “happy” too
ourthreewinnersgrad
Using Social Media to honor Lives of Shooting Victims

 

 

 

One comment

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s